Professional Development Travel — Designed for Travel Advisors
Peer-led trips that give you the firsthand destination knowledge your clients deserve. No rigid FAM structures. No supplier-driven agendas. Just real travel, real connections, and real confidence to sell.
This Is Not a FAM Trip
Travel Advisors Traveling Together — T.A.T.T. — was created to fill a gap in the destination education space.
Traditional FAM trips are rushed, supplier-driven, and leave you more exhausted than inspired. T.A.T.T. is different. Our trips are peer-led, intentionally small, and designed around one simple idea — travel advisors experiencing a destination the way they’d design it for their best clients.
You come home with firsthand knowledge, genuine supplier relationships, and the confidence to sell a destination you’ve actually lived.
The T.A.T.T. Difference
Every stage of a T.A.T.T. trip is designed with one thing in mind — making you a more confident, more knowledgeable, more effective travel advisor.
Before You Go
Destination-specific training ensures you arrive informed and ready. For Australia 2027 that means completing the Aussie Specialist course — 90 minutes that changes how you sell an entire continent. We’ll also introduce you to your DMC partners and provide supplier resources before departure so nothing on the ground is a surprise.
While You’re There
Small groups. Real experiences. Supplier and hotel site visits woven into a genuine travel experience — not a checklist of showrooms. You’ll see the destination through your clients’ eyes and your professional ones simultaneously. No name tags, no rushed group dinners with a pitch over dessert. Just advisors experiencing a place properly.
When You’re Home
The connections you make on a T.A.T.T. trip don’t end when you land. Ongoing DMC relationships, fellow advisor networks, and post-trip resources — including Travel Joy and Tern task lists and email templates for each destination — mean everything you need to start selling immediately is already waiting for you.
Australia 2027 — Our Founding Trip
Sydney · Melbourne · March 18–28, 2027
This is the trip we’ve been building toward. Two of Australia’s most iconic and sellable cities, experienced the way you’d design it for your best clients. Peer-led, flexible, and intentionally small — this founding trip sets the standard for everything T.A.T.T. becomes.
Explore the Australia 2027 Trip →Where T.A.T.T. Is Headed
We are building T.A.T.T. around destinations that reward firsthand knowledge — places where experiencing something makes all the difference to how confidently you can sell it.
Australia
Sydney & Melbourne
New Zealand
North & South Island
New Zealand is one of the most rewarding destinations to sell — and one of the hardest to sell well without having been there. T.A.T.T. New Zealand is in planning. Register your interest below.
Spain & Portugal
Andalusia · Central Portugal
Europe’s most soulful destinations — slow travel, local food, hidden towns, and real cultural immersion. T.A.T.T. Spain & Portugal is in planning. Register your interest below.
Interested in a future T.A.T.T. destination? Email Karen to register your interest and be first to hear when new trips are announced.
Also Coming to T.A.T.T.
T.A.T.T. is growing. The following trips are being planned by fellow travel advisors within our network — peer-led, professionally hosted, and built on the same T.A.T.T. philosophy.
Japan
Guest hosted trip · In planning
A peer-led Japan experience in planning by a T.A.T.T. network advisor. Details to be announced — register your interest to be notified when this trip opens.
Register interest →Africa
Guest hosted trip · In planning
A peer-led Africa experience in planning by a T.A.T.T. network advisor. Details to be announced — register your interest to be notified when this trip opens.
Register interest →Are you a travel advisor who would like to host a T.A.T.T. trip? Get in touch with Karen to find out how.
T.A.T.T. Is for Travel Advisors Who…
Want firsthand destination experience they can sell with genuine confidence — not brochure knowledge
Value peer learning over formal supplier presentations and rushed FAM itineraries
Travel because they genuinely love it — not just to tick a destination box or collect a certificate
Are tired of FAM trips that leave them more exhausted than inspired — and know there has to be a better way
Are ready to invest in their own professional development — and treat it like the business decision it is
Want to come home with real connections — to destinations, to DMC partners, and to fellow advisors who think the same way
All T.A.T.T. trips are open to travel advisors with a valid IATA number only.
A Note from Karen
Karen Cherrett
Founder, Travel Advisors Traveling Together
I’ve been a travel advisor for several years and a traveler for much longer. I’m also Australian — which means Australia has always felt personal to me, not just professional.
I created T.A.T.T. because I believe we deserve a better way to experience the destinations we sell. Not a rushed FAM where you’re herded from hotel lobby to hotel lobby with a name tag around your neck. Not a supplier showcase dressed up as a trip. Something real — that respects our time, our professionalism, and our genuine love of travel.
T.A.T.T. is peer-led, intentionally small, and built around real travel experiences. I’m not interested in rushing you through a destination. I want you to come home genuinely inspired — and genuinely equipped.
Australia, my home country, in March 2027 is where we begin. I’d love you to be part of it.